A Victory for the Printing Industry! We are breaking Print Myths!
Two Sides Campaign Gains Traction as Major Banks, Utilities and Telecoms Change Marketing Campaigns Used to Promote Electronic Services
CHICAGO (November 3, 2014) – Today, Two Sides North America, Inc. announced that over 30 leading North American companies have committed to remove “anti-paper” based claims being used to promote electronic billing and other e-services as more environmentally-friendly.
The Two Sides campaign is engaged with top Fortune 500 organizations in the banking, utilities and telecommunications sectors as well as digital service companies. Alan Anglyn, Sprint’s Director of IT Care & Billing Services Business Management notes, “One of the benefits of our relationship with Two Sides has been the opportunity to reflect on how we communicate our efforts. This caused us to review Sprint’s messaging about electronic media across multiple touch points.”
“Many in the graphic communications industry, from family forest owners to paper mills, printers, mailers and related businesses, are tired of seeing misleading environmental claims about print and paper. Our campaign has been focused on educating corporate marketers on the unique social and environmental benefits of print and paper, and to ensure that claims used to promote e-services are based on credible science and facts,” states Two Sides North America President Phil Riebel.
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