Print still prevails in this digital world. Despite popularity of smart phones and websites, a study by Placed Insights shows print is still preferred for shopping. Placed is a popular and reliable leader in location and consumer behavior analytics; the company has been featured by significant news sources such as Forbes, CNN, The New York Times, and CBS News.
“When more than 12,000 U.S study participants (all smartphone users with at last one child) were asked which ways they prefer to receive back-to-school promotions, 46.3% said ‘print ads,’ followed by ‘direct mail’ (41.3%) — far ahead of social media (21.2%).” 
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Read the full report here: Back-To-School Shopping: 2013 Trends
Graph shown above is also from Printinthemix.com