Nearly 70% Unlikely to Give Up Printed Books


Black Friday and Cyber Monday have come and gone, yet Santa still has difficult-to-buy-for names on his Nice List. If you want to buy someone a luxury gift this holiday season, consider giving a printed book. “Print is a luxury item with an emotional connection,” Marco Boer, VP of I.T. Strategies, told in a pre-Thanksgiving interview. “Local history books are making a comeback,” he said, “as are family cookbooks.”

Boer’s research firm has released details of a new study, commissioned by Ricoh and introduced at its “Next Chapter” event last month. The report, entitled The Evolution of the Book Industry: Implications for U.S. Book Manufacturers and Printers, reveals some unexpected findings, including that “most consumers do not see themselves giving up print books due to the benefits the physical form offers. Nearly 70 percent of consumers feel it is unlikely that they’ll give up on printed books by 2016. Consumers have an emotional and visceral/sensory attachment to printed books, potentially elevating them to a luxury item.”

Additionally the research, conducted in conjunction with the University of Colorado, shows that college students prefer printed textbooks to e-books “for their ability to concentrate on the subject matter at hand.” Electronic display devices, such as Apple iPads and tablet PCs, tend to tempt students to distraction, respondents said. Separate research from the Sesame Workshop studied younger children (three to six years of age) and found that parent-child pairs engaged less with story content when reading enhanced e-books than when reading printed books. In addition, the children who read enhanced e-books recalled fewer narrative details than children who read the print version of the same story.

Two other key findings of the new I.T. Strategies/Ricoh study:

•Eye/screen fatigue and a love of the print medium lead to an overall positive outlook for the printed book.

•Three of five e-books downloaded are never read.

So what are you waiting for? Choose PRINT! Finish your holiday shopping with the printed book. Never out of style and the perfect fit for all people, printed books are the perfect gift for your holiday buying.


Excerpt taken from, “Printed Books Hold Their Ground,” by Mark Vruno. Read the full article here:


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