Make Your Brain Happy and Choose Print

Scientific America Why the Brain Prefers Print-page-0

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“Since the 1980s, there have been more than 100 comparative studies in the United States, U.K. Taiwan, Sweden, Norway, France and Japan to explore differences of how people read and comprehend on paper versus screens.  While technology has continued to improve, it still hasn’t reached the comprehension level of traditional paper users.  What we have learned from these studies is that readers prefer real paper over its electronic counterpart and achieve high levels of comprehension and retention with paper.

Paper not only has inherent environmental features such as high recyclability, carbon storage, and a renewable primary raw material (wood, recycled and alternative fibers), it also fills a key societal role by helping readers create their own unique experience whether it is through learning and study habits or getting personally involved in a work of fiction.  It is less distracting and allows the reader to focus on the text.  The absence of multi-tasking leads to a greater understanding of the subject matter and in turn creates a memorable experience.”

To learn more, read the full article here: http://twosidesus.wordpress.com/2013/12/02/scientific-american-why-the-brain-prefers-paper/

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