Study Reveals Students Still Prefer Print

Last winter, Hewlett Packard conducted a 10-minute online survey at the San Jose State University (SJSU) to measure student preference for e-textbooks and printed version. A total of 527 students were involved in this survey:

Of the 527 respondents, two-thirds of which have used both e-textbooks and printed version, 57% said they prefer print. Only 21% of those polled favor the e-version. The remaining 21% stated that they prefer both formats.

The preference for print was also much higher—at 62%—in the 18- to 35-year-old bracket, which account for 75% of the respondents. Contrary to what most would expect, the younger and supposedly tech-savvy students are not all that into e-textbooks. The survey also reveals that Education and Library & Information Science students, representing 49% of the total respondents, used printed textbooks more than other majors, including Business and Science.

So a 100% electronic-only publishing strategy, which is currently pursued by several major educational publishers, needs a rethink. Incorporating print-ready and on-demand deliverables into the publishing workflow is the smart (and easy) way to increase revenues from digital-only products.

The preference for print was also much higher—at 62%—in the 18 to 35-year-old bracket, which account for 75% of the respondents. Contrary to what most would expect, the younger and supposedly tech-savvy students are not all that into e-textbooks.

Long live PRINT!

To read the full article please click below:

http://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/63225-college-students-prefer-a-mix-of-print-and-digital-textbooks.html

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s