What is #IPD14? Find Out and Get Involved Here!

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Print lovers celebrate their love of print every day, but now we have an official date to brag… OCTOBER 8, 2014 is International Print Day! For a whole 24-Hours, print benefits and knowledge will be shared through social media by all those in favor of print. So what are you waiting for? Get involved! Share your favorite pro-print and print is green fact! Just tag #IPD14!

Here’s our favorite print myth: Harvesting Trees to Make Paper is Bad

While it’s true that collecting used paper and recycling it into new products is good for the environment, there’s a catch. The wood fibers in paper can be recycled only about five times before they get too weak and break down. That’s why we need fresh fiber harvested from responsibly managed forests, too. Using fresh fiber creates a sustainable cycle of high-quality recyclable material to continually replenish recycled fiber. And the paper industry’s perpetual use of trees discourages the sell-off of land for development, encourages sustainable forestry practices and supports hundreds of thousands of U.S. jobs.

  • To make the global fiber supply work, a continual input of fresh fiber is needed depending on the grade of paper manufactured (from 34% for tissue to 89% for printing and writing papers). Without this continual addition of fresh fiber, the supply of usable recycled fiber available to manufacture new products would last only a few months, depending on the grade of paper being manufactured (from 1.5 months for printing and writing papers to 17.5 months for tissue).

             – Metafore (now a division of GreenBlue)

  • Where profitable, timber management and the revenues it generates can serve as a hedge against the conversion of forest land to other uses such as real estate development, although the extent to which it can actually do so in the face of rapid increases in land values close to urban areas will vary.

             – U.S. Forest Service

  • The US mailing industry provides 8.4 million jobs and $1.3 trillion in sales revenue. The production, distribution and handling of mail (including paper and printing) accounts for over 2 million jobs and over $260 million in sales revenue.

             – Envelope Manufacturers Association

Read more facts from the website this information was taken from: http://twosidesna.org/Harvesting-Trees

HELP PRINT TREND THE PLANET!

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Want to Market Your Company Better? Here’s How!

Why No One Talks About Print Marketing Anymore (And How To Take Advantage) image Printing Press P New

Tell me if you’ve heard this before: Print marketing is dead. Customers don’t respond to it anymore. It’s too expensive. You can’t personalise it. It’s a thing of the past, and if you’re still doing print marketing, you’re living in the Stone Age.

I’m sure you have. It’s a common misconception that print marketing is dead and gone, never to be seen again.

In reality, print marketing isn’t disappearing; it’s thriving. No, it’s not the same as it was a decade ago. It has evolved with the times, but print marketing is fundamentally still print marketing. While the world is going digital and the web keeps getting more crowded, there is still an opportunity to reach customers offline.

Direct mail still holds a 43% share of total retail advertising, and 76% of small businesses say their ideal marketing strategy involves both digital and print marketing efforts.

Print is still very much alive, and here are a few ways you can use print marketing to differentiate your brand.

Read the whole article here! http://www.business2community.com/marketing/one-talks-print-marketing-anymore-take-advantage-0875512

Digital Reading Poses Learning Challenges

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Before you send your students off to school, learn how to make this school year the most successful it could possibly be. Careful to not pack that digital tablet in your backpack! Print is still the way to go…

“Comprehension may suffer when students read on the digital devices now flooding into classrooms, an emerging body of research suggests… When reading on screens, for example, people seem to reflexively skim the surface of texts in search of specific information, rather than dive in deeply in order to draw inferences, construct complex arguments, or make connections to their own experiences. Research has also found that students, when reading digitally, tend to discard familiar print-based strategies for boosting comprehension.”

Read more here: http://www.edweek.org/ew/articles/2014/05/07/30reading_ep.h33.html

Help us spread the Printed Word! Choose Print!

“Books Will Bring Us Together”

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Are you a bookworm trying to meet new people? Or are you maybe a more casual reader looking for a stimulating conversation with new friends? Vermillion Art Gallery and Bar in Seattle, Washington may have the perfect activity for you. Don’t let Vermillion’s name fool you; we are not talking about a stringent art critique amongst wine lovers.

“Movable Type Mixer” occurs on a quarterly basis at Vermillion. The next event is happening this month on Wednesday, October 23 at 7:30pm in PDT.[1] It’s a social gathering between old friends, new acquaintances, and everyone in between. With no cover charge, public speaking requirements, or intrusive questions on your personal life, Movable Mixer is the perfect place for a leisurely activity to meet new people. The only requirement is to bring the printed book you are reading and be open to discuss it. Quite simple isn’t it?

Movable Type is not discriminatory against casual readers. Anyone reading any sort of book is welcome! No matter how many books a person reads, he or she is encouraged to join the group. Paul Constant explains, “I’ve talked with nice people about Kafka and Stephen King and a memoir about a peculiar cat and urban planning, and I felt a wave of euphoria when I saw a woman carrying a beautiful new edition of Jim Dodge’s bighearted, bizarre novella Fup. It’s practically impossible to have a bad time.[2]

Founder Amy Levenson has worked in international publishing for nine years. Levenson believes “books are the one topic that can pump all the awkwardness out of a stiff social situation.” She got the idea for the discussion group while in Europe after stumbling across a monthly book club meeting in a Parisian bar. “’Book clubs are usually small and private,” she explains, but “the idea of expanding one to anybody who wanted to come makes it completely unpredictable.”’ Upon moving to Seattle, Levenson realized it was the perfect place to start an open book gathering.[3]

Weary on talking to someone you don’t know? Levenson proposes this food for thought, “Even if people can’t look at your face, they’ll look at your book and talk about it,” she says.[4]

Printed books bring people together; they enable introductions to be stress-free and intriguing. Strangers, who assume to have nothing in common with one another, are soon chatting over their latest novel with a new acquaintance and friend at Vermillion. Support print and support this friendly community event.

Continue the Choose Print Movement and get your orders in today!