Tell me if you’ve heard this before: Print marketing is dead. Customers don’t respond to it anymore. It’s too expensive. You can’t personalise it. It’s a thing of the past, and if you’re still doing print marketing, you’re living in the Stone Age.
I’m sure you have. It’s a common misconception that print marketing is dead and gone, never to be seen again.
In reality, print marketing isn’t disappearing; it’s thriving. No, it’s not the same as it was a decade ago. It has evolved with the times, but print marketing is fundamentally still print marketing. While the world is going digital and the web keeps getting more crowded, there is still an opportunity to reach customers offline.
Direct mail still holds a 43% share of total retail advertising, and 76% of small businesses say their ideal marketing strategy involves both digital and print marketing efforts.
Print is still very much alive, and here are a few ways you can use print marketing to differentiate your brand.
Read the whole article here! http://www.business2community.com/marketing/one-talks-print-marketing-anymore-take-advantage-0875512