Want to Market Your Company Better? Here’s How!

Why No One Talks About Print Marketing Anymore (And How To Take Advantage) image Printing Press P New

Tell me if you’ve heard this before: Print marketing is dead. Customers don’t respond to it anymore. It’s too expensive. You can’t personalise it. It’s a thing of the past, and if you’re still doing print marketing, you’re living in the Stone Age.

I’m sure you have. It’s a common misconception that print marketing is dead and gone, never to be seen again.

In reality, print marketing isn’t disappearing; it’s thriving. No, it’s not the same as it was a decade ago. It has evolved with the times, but print marketing is fundamentally still print marketing. While the world is going digital and the web keeps getting more crowded, there is still an opportunity to reach customers offline.

Direct mail still holds a 43% share of total retail advertising, and 76% of small businesses say their ideal marketing strategy involves both digital and print marketing efforts.

Print is still very much alive, and here are a few ways you can use print marketing to differentiate your brand.

Read the whole article here! http://www.business2community.com/marketing/one-talks-print-marketing-anymore-take-advantage-0875512

Hardworking Proofer Retires After Nearly 20 Years of Valuable Service

Lois Depew, a hardworking and dedicated employee retired from The P.A. Hutchison Company. Lois was a crucial part of the Prepress Department and worked as a Proofer ensuring there were no errors on our customers’ proofs.

The P.A. Hutchison Company could not say thank you enough to Lois who gave her best efforts for 19 years! We wish Lois the best of luck in her retirement and she will be greatly missed.

There’s no better way to celebrate an achievement or milestone than by eating cake… And that’s exactly what we did!! Here are some of the photos from Lois’ retirement party.

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Lois and Director of Sales & Administration, Erin Jones, chatting and laughing before everyone arrived to the gathering.

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A few P.A. Hutch workers gather to thank Lois for her service and dedication.

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Please don’t mind our painter’s tape! We just remodeled our lunchroom.

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